Scaling Beyond Borders: A Guide Strategy for Startups and SMEs
Navigating the startup journey is akin to traversing a winding road fraught with challenges. There are many trials, from surviving the pivotal first year in the market to crafting a distinct brand identity and fostering a loyal customer base. However, even after establishing a foothold in the industry, a new mountain emerges: scaling the business. This phase presents its own set of hurdles, including inadequate funding, suboptimal managerial practices, and navigating through sometimes unfavorable government policies. These challenges are particularly pronounced in Kenya, yet they also offer opportunities for innovative solutions and strategic growth. @iBizAfrica in partnership with WYLDE International hosted a startup and SME mentorship session on themed, ‘Navigating Growth Challenges Scales Strategies for African Startups and SMEs’ to delve into the intricacies of scaling startups in Kenya and…