Target Audience
Duration
Key Highlights of the course
Target Audience
- Organisations and Businesses that need to validate and or improve their current product or processes.
- Established businesses exploring to develop new products and services and desire to have a deeper understanding of their users’ needs and market base.
- Companies aiming to create high-impact commercial products and services with significant economic and social value.
- Businesses that want to develop customer/user-centric products.
- Organisations’ leaders who want to address problem-solving and decision-making from a different angle.
Duration
A 16-hour program spanning 8 weeks (2 hours weekly). Participants engage comprehensively with all design thinking concepts and receive individualised support for developing a business idea or new product. Cost: Ksh. 75,000/=
Key Highlights of the course
- One on one sessions with a coach
- Strategic Decision-Making:Design thinking provides a structured approach to problem-solving, helping organisations make more informed and strategic decisions. It encourages a thorough understanding of the problem space before devising solutions.
- User Feedback Integration:Continuous feedback loops with users throughout the development process allow organisations to refine and enhance their solutions based on real-world input. This iterative feedback process contributes to the development of products and services that better meet user needs.
- User Feedback Integration: Continuous feedback loops with users throughout the development process allow organisations to refine and enhance their solutions based on real-world input. This iterative feedback process contributes to the development of products and services that better meet user needs.
- Immersive Action-Oriented Workshop: Participants engage in a 16-hour workshop, working in small teams guided by a design facilitator. The focus is on a customer-centric approach to problem-solving using design thinking.
- Deep Dive into Complex Challenges: The workshop introduces participants to wicked problems, emphasising the application of a design thinking approach to address complex challenges.
- Core Design Thinking Concepts: Participants gain an understanding of key design thinking concepts, including empathy, brainstorming, prototyping, and storytelling.
- Re-imagining Customer Experience Journey: The workshop teaches how to rethink and redesign the entire customer experience journey, fostering a holistic perspective.
- Hands-on Experience: Participants have the opportunity for hands-on experience in a human-centred, iterative problem-solving process. This includes activities related to discovery, ideation, and experimentation for developing new ideas, products, or businesses.
